Most of the online advertising dollars for services are being spent by aggregators, essentially directories that have invested creating a directory in a particular service vertical. These span from sites that genuinely create content and value like edmunds.com in the auto industry to just industry directories like www.beautyschoolsdirectory.com or www.LegalMatch.com for lawyers.
If you are in […]

Just added some interesting case studies that detail the success of various companies using the LocalZing platform:
All the case studies can be found here: http://localzing.com/case-studies/

Auto Dealership Case Study (pdf)
Auto Glass Company Case Study (pdf)
Plastic Surgion Case Study (pdf)

A good Fortune magazine article that highlights the benefits of pay per click advertising for even small local businesses, and some incredible ROI numbers:
Even local firms can benefit from a search-engine strategy. “With local search, which is available now on the major search engines, it’s possible to have your ads show up only for people […]