Archive for December, 2005
The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.
Online Ad Growth Accelerates, Outpacing Newspaper, TV Spending
I have confirmed at least 5 auto sales last month that came through our locally targeted search advertising totaling $7,000 in gross profit. Not to mention, we received numerous parts and service customers. Now customers are able to find our dealership on Google, Yahoo, and others when they are searching for a “Dodge […]
“I got over $15,000 in business in the first month. I know exactly how many new customers my online advertising is generating. I’m a big yellow pages advertiser, but I’ll be spending on locally targeted search advertising.”
Heating & Air Conditioning (HVAC) Contractor (Los Angeles, CA)
“I got over $15,000 in business in the first month. I know exactly how many new customers my online advertising is generating. I’m a big yellow pages advertiser, but I’ll be spending on locally targeted search advertising.”
Heating & Air Conditioning (HVAC) Contractor (Los Angeles, CA)
“Locally targeted advertising has surpassed any online marketing solution I have used in the last few years, and outside of word-of mouth, online marketing is the most important form of advertising in my field.”
Plastic Surgeon, FACS (Shreveport, Louisiana)
The new “positioning”
Positioning, as popularized by the excelent book, Positioning: The Battle for Your Mind by Reis and Trout has somewhat fallen out of favor in recent years. The whole concept that company can “own” a word in the prospects mind, like volvo “owns” safety, and BMW “owns” driving just falls flat when you look at […]
hiding email from spambots
Here’s a simple little script that you can cut and paste on your web site to hide your email from most spambots. instructions are included in the comments, it’s better if you put the function in a seperate .js file, but it works as it.
Cheers,
karl
Click to download the code as a text file:
emailHidingCode.txt
Small Business Phone Service
I’ve been looking around for a while for a phone service that can just do some good call forwarding and I found VirtualPBX.con. This provides some killer “big business” functionality for a very reasonable price. For as little as 9.95 a month you can have your own PBX with “follow me” calling and “auto distribution” […]
According to Jupiter Research, 22% of all new car sales in the U.S. will be Internet-generated in 2004. Forrester reports that dealers currently spend as much as $700 monthly for Web site hosting and $10,000 per month for third party Internet leads for every franchise in the dealership, and that consumer use of third party […]
3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer (Insight Express Study for Google, 2003)
More that 50% of automotive searches on the web happen on the google ad network (StatMarket, 2004)
Local commercial searches - those seeking merchants “near my home or work” represent 25.1% of […]
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