Archive for March, 2006

Marketing Mix - Organic SEO (Search Engine Optimization) and (PPC) Pay Per Click

21Mar06

The SEO Book posts a thoughtful article on the topic on “Mixing Organic SEO and Pay Per Click Marketing“.
The one thing I really value about a PPC campaign is the measurability. As your paying for every click-through, you can tie some pretty hard numbers together that will describe the effectiveness of your ad on attracting […]

Filed under: Search Engine Marketing, Service Marketing   |  0 Comments

Paid Search Outperforms for Majority of Marketers

13Mar06

Paid search continues to provide excellent ROI for marketers, and a recent survey from ad:tech finds that 52% of marketers stated it was “great—outperforms other tactics”
Article on BtoB online
and
Article from MarketingVox

Filed under: Local Advertising, Search Engine Marketing   |  0 Comments

Business tools for sharing and collaboration

06Mar06

http://www.foldera.com/ - This is a limited beta of what looks like a killer business tool. Too much to describe so I added a screenshot of the features:

Filed under: Small Business Resources   |  1 Comment

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