Local Zing Inc. is a privately held Florida corporation dedicated to helping service based businesses build their business through using innovative advertising and grass roots PR.

Karl Long, the principal and founder is a 10 year veteran of the web, and with an MBA from the University of Westminster in London, England. Karl is also the author of the #2 blog on the internet on the topic of customer experience ExperienceCurve.com, his articles are forthright, practical, and offer insight into building deeper relationships with customers through managing the customer experience.

Karl has a passion for marketing services, and believes that selling and marketing services is a unique challenge and is not the same as selling a product from a shelf.

Service businesses are all about trust, and your customers initial interactions with you are critical. How customers find you and what they view of you on the internet is important now, and will become increasingly so.

Other projects:

• ExperienceCurve - Customer Experience Strategy & Management
• Customersonfire.com - Micromarketing & Microbrands
• Tcritic - Daily T-Shirt Blog new, cool, smart, funny

Contributeing to:

• blog.futurelab.net - Marketing Strategy & Innovation
• blog.marketingprofs.com - Daily Fix from the guys behind marketingprofs.com