Shel Israel, co-author of naked conversations had this to say after giving a talk to the Seattle chamber of commerce:
Many forward thinking businesses, big and small, are discovering blogs as a tool to connect with customers, and give customers a way to connect with the business. IMHO any business blogging is engaging in a form of Micromarketing, a way to connect with customers using alternative media. I use the term micromarketing as a way to differentiate from mass marketing, because blogs enable companies to literally connect with one customer/prospect at a time, in a conversation and not a sales pitch.
- Micromarketing is not selling
- Micromarketing is conversational - if you have comments and trackback turned off it’s not a conversation
- Micromarketing is about being open and informal - tell readers something they wouldn’t get from a press release
- Micromarketing is talking about shareing experiences and telling stories