Businesses Are Listening

11Jul06

It’s been clear to me since just doing two podcast episodes on a business related topic that I am not in Kansas anymore. The “production value” if you like, has got to be higher on a podcast, and not only that but the level of intimacy/connection with the audience/community has got to be higher as well. Sure, my personality comes through somewhat in my writing, but as Joe Jaffe has said on occasions on his AcrossTheSound podcast (and i’m paraphrasing) when your voice is in someone’s ear it’s another level of attention. Ironically writing is my Achilles heel, I am totally word blind and make amazingly obvious spelling errors all the time. In fact if any of my friends read my blog, the first thing they do is tell me there’s a typo somewhere. On my podcast on the other hand you get to hear my English accent which has been proven to make me sound 20% smarter than I am :-)

Anyway, what inspired this post are some pretty astounding statistics for number of business people and IT people that listen to podcasts.

Some 41 percent of business and IT professionals say they have listened to podcasts on more than one occasion, while 13 percent say they frequently download or listen to them, according to a KnowledgeStorm and Universal McCann joint research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions. Moreover, 32 percent of survey respondents said their use of podcasts has increased or significantly increased in the last six months, and 65 percent said they listen to podcasts for both personal and business interests.

Podcast Listeners 02

Stacy Malone, vice president, interactive media director, Universal McCann, says “podcasts have moved into the Top 10 most frequently accessed types of online content.” She adds, “Podcasts are no longer being used only for pure entertainment value. They are turning into an indispensable, business-critical information tool.”

via MarketingVox: Research: Podcasts Penetrate B2B Mainstream

Needless to say it points to the fact that podcasts are a great communication medium.

I wonder what the top ten types of online content are?

1. Porn
2. Spam
3. Google

I’m kidding

4. youtube
5. myspace profiles
6. movies of Zidane

Filed under: Business Blogging   |  

One Response to “Businesses Are Listening”  

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  1. 1 jake challenor on Jul 18th, 2006 said:

    Great article. I edit a web based small business television channel and magazine in Australia - ‘I’m Boss TV’.

    There are some great articles and TV segments on podcasting and marketing for small business. Feel free to take a look and send through any feedback.

    www.ImBoss.tv.

    And feel free to submit any articles for consideration across any of the categories. We’re always looking for content and contributors from around the globe.

    - Jake Challenor

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