Most small businesses have to take some horrible compromises when trying to get into ecommerce and sell products online, it’s either a crappy looking yahoo store, or an ebay store, which in the end marginalizes your identity. So if you want an ecommerce store just made for small business check out shopify.com, it’s easy, it’s beautifully designed, and it won’t turn you upside down and shake all the money out of you. It’s made by a company called JadedPixel which is very much in the same mold as 37signals, and focuses on usability and design.

Now I just listened to a podcast about it on the MarketingMonger and it’s great to listen to the founder, and hear a bit about their philosophy.

This is also an interesting example of how podcasts are great ways to get to know companies. I listened, and I can safely say that I would trust this company with my money, and if I wanted to sell anything online I would be going here first. A great example of Micromarketing at work.

(I have no association with these guys, but I love there approach to business and marketing)

Keep up the good work folks.

Karl