In follow up to my recent post on GM pointing users to “google pontiac”, i’ve noticed that some companies are cashing in, namely mazda.
When you advertise on keywords on Google, you have a set budget and once you hit that budget your ads stop showing up. It would have been great if local dealers could have cashed in on all this interest as opposed to Mazda. In this screenshot you can see that Pontiac has essentially used up its budget and its ad is no longer on google:
And here’s a closeup of the Mazda ads showing up, not only are they ads for Mazda they are pointing people to a head to head comparison of the MX 5 vs the Pontiac Solstice: