Pontiac is telling people to “google pontiac”, now if only local car dealerships can cash in they could be capturing leads and phone enquiries from this regional campaign.

Last night watching the Daily Show I was quite stunned to see a commercial from pontiac, in which the closing statement was

Don’t take our word for it, google pontiac and discover for yourself

Google Pontiac on my sweet tv

GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said in Business Week:

We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.

Interestingly this is a regional campaign, I’m in South Florida, and of course the sign off was “talk to your local South Florida Pontiac dealer”. Now one thing local dealers could do is spend some money on some geotargeted ads on google, in other words ads that only display to local people who are searching on google. Right now local dealers could be taking advantage of the massive budget that GM is putting into television and driving people to google, and get some fresh leads direct from their own web site.

To build on an idea that Seth Godin was talking about on his blog, essentially the GM saying “google Pontiac” in their TV ad is going to load up the “google funnel”, but if they are not connecting people to the local dealers its like stuffing people in a funnel with the end plugged up!

You can view the complete ad here:
Full “google pontiac” during the Daily Show 1/19/06

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16 Responses to “GM says “google pontiac””  

  1. 1 wildly appropriate

    …I just read Max Kalehof’s Op-Ed on the new “Google Pontiac” TV campaign (subscribers only) and am trying not to get too jazzed too soon but wow - a television spot with footage of the google.com homepage and the tagline “Don’t Take Our Word For It - Google Pontiac And Discover For Yourself” … it’s brilliant! And as Kalehof points out, it’s also a huge validation moment for customer generated media (CGM)…

  1. 1 GM says “Google Pontiac” at Customer Experience Strategy
  2. 2 » TV-Werbung mit Google-Suche
  3. 3 Pontiac is telling people to “google pontiac” on comercial » - David Ogletree Blog ?>
  4. 4 » Google Roundup » Online Marketing Blog
  5. 5 SEO Speedwagon
  6. 6 MarketingBlurb
  7. 7 Rauru Blog » Blog Archive » ??? Search Engine Marketing
  8. 8 ConsumerEmpowerment.com » Pontiac’s interesting take on Consumer Empowerment
  9. 9 Adland
  10. 10 Buygmdirect's Blog
  11. 11 GIlroyauto blog
  12. 12 Bernet Weblog
  13. 13 ?? Google ?? ????????? ??????????? ??? General Motors ??? ??? ????????? » ?? ?log ??? ??? ??????? ??????????
  14. 14 9clues » Blog Archive » Veja o nosso anúncio e ganhe um desconto
  15. 15 Coach Express Newsletter » Blog Archive » Web 2.0 - What does it mean for your business?

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