Comments on: GM says “google pontiac” http://localzing.com/blog/local-advertising/gm-says-google-pontiac/ Generate Local Inquiries For Your Business Fri, 5 Dec 2008 08:38:06 +0000 http://wordpress.org/?v=2.0.2 by: Coach Express Newsletter » Blog Archive » Web 2.0 - What does it mean for your business? http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-1872 Mon, 09 Oct 2006 03:52:51 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-1872 [...] Example Two: Pontiac advertising on TV, which ends with ‘don’t take our word for it. google pontiac’. The GM of Pontiac basically admits that people don’t trust mass-marketing anymore and that only the internet has enough integrity left. http://localzing.com/blog/local-advertising/gm-says-google-pontiac/ [...] […] Example Two: Pontiac advertising on TV, which ends with ‘don’t take our word for it. google pontiac’. The GM of Pontiac basically admits that people don’t trust mass-marketing anymore and that only the internet has enough integrity left. http://localzing.com/blog/local-advertising/gm-says-google-pontiac/ […]

]]> by: 9clues » Blog Archive » Veja o nosso anúncio e ganhe um desconto http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-20 Mon, 20 Feb 2006 15:59:05 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-20 [...] Apoiado na imagem de fazer os comerciais mais provocativos do SuperBowl, o GoDaddy.com oferece a quem ver os comerciais no seu site 10% de desconto nos seus serviços. Cada vez mais os sites servem como uma sequência da exibição dos comerciais na TV. No mês passado, a Pontiac pedia aos telespectadores que fizessem uma busca no Google para ver o que se fala da marca na internet. Corajoso e genial. Como cada vez mais as pessoas acessam a internet enquanto assistem TV, faz sentido esperar uma reação imediata na busca pelos produtos e marcas exibidos nos comerciais. Que tal monitorar os comerciais feitos pelos concorrentes e comprar as palavras-chaves relacionadas ao anúncio nos sites de busca? [...] […] Apoiado na imagem de fazer os comerciais mais provocativos do SuperBowl, o GoDaddy.com oferece a quem ver os comerciais no seu site 10% de desconto nos seus serviços. Cada vez mais os sites servem como uma sequência da exibição dos comerciais na TV. No mês passado, a Pontiac pedia aos telespectadores que fizessem uma busca no Google para ver o que se fala da marca na internet. Corajoso e genial. Como cada vez mais as pessoas acessam a internet enquanto assistem TV, faz sentido esperar uma reação imediata na busca pelos produtos e marcas exibidos nos comerciais. Que tal monitorar os comerciais feitos pelos concorrentes e comprar as palavras-chaves relacionadas ao anúncio nos sites de busca? […]

]]> by: ?? Google ?? ????????? ??????????? ??? General Motors ??? ??? ????????? » ?? ?log ??? ??? ??????? ?????????? http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-19 Mon, 30 Jan 2006 13:08:17 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-19 [...] ????? ?????????????? ??? ??? ???????????? ???? ????????????????? screenshot ??? ??? ????????? ??? ??? ???? Pontiac ??? Google ?? ??? ??????????? ?? ???? : “Don’t take our word for it, Google ‘Pontiac’ to find out!” [...] […] ????? ?????????????? ??? ??? ???????????? ???? ????????????????? screenshot ??? ??? ????????? ??? ??? ???? Pontiac ??? Google ?? ??? ??????????? ?? ???? : “Don’t take our word for it, Google ‘Pontiac’ to find out!” […]

]]> by: Bernet Weblog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-18 Sat, 28 Jan 2006 15:39:11 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-18 <strong>Pontiac lehnt sich an Google an - Markenpower</strong> Heute bei Jürg Stuker gesehen: Pontiac schaltet doch tatsächlich Werbespots, die starke Werbung für Google machen. Und erhofft sich damit einen positiven Effekt aufs eigene Image. Der Kernsatz am Schluss des Spots, zum Screenshot links: «Glauben Si... Pontiac lehnt sich an Google an - Markenpower

Heute bei Jürg Stuker gesehen: Pontiac schaltet doch tatsächlich Werbespots, die starke Werbung für Google machen. Und erhofft sich damit einen positiven Effekt aufs eigene Image. Der Kernsatz am Schluss des Spots, zum Screenshot links: «Glauben Si…

]]> by: GIlroyauto blog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-17 Fri, 27 Jan 2006 09:00:37 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-17 <strong>Pontiac googled…</strong> "Don’t take our word for it, google pontiac and discover for yourself" GM! GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said... Pontiac googled…

“Don’t take our word for it, google pontiac and discover for yourself” GM!

GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said…

]]> by: Buygmdirect's Blog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-16 Fri, 27 Jan 2006 08:50:13 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-16 <strong>"Google Pontiac", GM’s latest TV ad</strong> "Don’t take our word for it, google pontiac and discover for yourself" GM! GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said... “Google Pontiac”, GM’s latest TV ad

“Don’t take our word for it, google pontiac and discover for yourself” GM!

GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said…

]]> by: Adland http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-15 Thu, 26 Jan 2006 21:09:19 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-15 <strong>Google Pontiac and get a lot of blogs banter.</strong> An interesting shift is going on at the end of commercials - Pontiac is asking people to \ Google Pontiac and get a lot of blogs banter.

An interesting shift is going on at the end of commercials - Pontiac is asking people to \

]]> by: wildly appropriate http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-14 Thu, 26 Jan 2006 19:46:43 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-14 ...I just read Max Kalehof's Op-Ed on the new "Google Pontiac" TV campaign (subscribers only) and am trying not to get too jazzed too soon but wow - a television spot with footage of the google.com homepage and the tagline "Don't Take Our Word For It - Google Pontiac And Discover For Yourself" ... it's brilliant! And as Kalehof points out, it's also a huge validation moment for customer generated media (CGM)... …I just read Max Kalehof’s Op-Ed on the new “Google Pontiac” TV campaign (subscribers only) and am trying not to get too jazzed too soon but wow - a television spot with footage of the google.com homepage and the tagline “Don’t Take Our Word For It - Google Pontiac And Discover For Yourself” … it’s brilliant! And as Kalehof points out, it’s also a huge validation moment for customer generated media (CGM)…

]]> by: ConsumerEmpowerment.com » Pontiac’s interesting take on Consumer Empowerment http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-13 Thu, 26 Jan 2006 18:18:07 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-13 [...] Inviting people to google your brand name can hardly be considered empowering consumers. And in this instance even more so because some sources say that the respective dealers aren&#8217;t even running localised ads. [...] […] Inviting people to google your brand name can hardly be considered empowering consumers. And in this instance even more so because some sources say that the respective dealers aren’t even running localised ads. […]

]]> by: Rauru Blog » Blog Archive » ??? Search Engine Marketing http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-12 Thu, 26 Jan 2006 15:46:52 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-12 [...] ?????????????Google ???????? Pontiac ???????????? (??????????????????? Pontiac ? Google ????????????? Pontiac ????????????????? [...] […] ?????????????Google ???????? Pontiac ???????????? (??????????????????? Pontiac ? Google ????????????? Pontiac ????????????????? […]

]]> by: MarketingBlurb http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-11 Thu, 26 Jan 2006 14:21:51 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-11 <strong>Want Proof? Google Pontiac</strong> Something is wrong in the US auto industry. Marketing Blurb cannot fix the problem, but we can shine light on promising developments&#8212;at least developments in auto marketing. General Motors is running a rather bold 30-second commercial for Pontiac... Want Proof? Google Pontiac

Something is wrong in the US auto industry. Marketing Blurb cannot fix the problem, but we can shine light on promising developments—at least developments in auto marketing. General Motors is running a rather bold 30-second commercial for Pontiac…

]]> by: SEO Speedwagon http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-10 Thu, 26 Jan 2006 09:56:02 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-10 <strong>Pontiac Takes a Swing at Domain Deafness</strong> With its new TV ads, Pontiac risks losing significant web traffic to competitors and enthusiast sites. But I believe Domain Deafness makes this a smart move. Pontiac Takes a Swing at Domain Deafness

With its new TV ads, Pontiac risks losing significant web traffic to competitors and enthusiast sites. But I believe Domain Deafness makes this a smart move.

]]> by: » Google Roundup » Online Marketing Blog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-8 Thu, 26 Jan 2006 04:01:51 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-8 [...] Localizing blog points out an interesting TV commercial (notice the reflection in the TV) for Pontiac where at the end, the viewer is invited to search for Pontiac on Google. Business Week has a great article on Google advertising which includes a quote from GM&#8217;s head of sales/marketing, Mark LaNeve: &#8220;We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.&#8221; [...] […] Localizing blog points out an interesting TV commercial (notice the reflection in the TV) for Pontiac where at the end, the viewer is invited to search for Pontiac on Google. Business Week has a great article on Google advertising which includes a quote from GM’s head of sales/marketing, Mark LaNeve: “We’re touting Google, frankly, because it stands for credibility and consumer empowerment, and we like the association.” […]

]]> by: Pontiac is telling people to “google pontiac” on comercial » - David Ogletree Blog ?> http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-7 Wed, 25 Jan 2006 19:24:20 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-7 [...] During a comercial GM said &#8220;Don’t take our word for it, google pontiac and discover for yourself&#8221;. GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. Article [...] […] During a comercial GM said “Don’t take our word for it, google pontiac and discover for yourself”. GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. Article […]

]]> by: » TV-Werbung mit Google-Suche http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-6 Tue, 24 Jan 2006 15:50:07 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-6 [...] Anstatt die eigene Webseite zu promoten empfiehlt eine TV-Werbung von Pontiac einfach danach zu &#8220;googeln&#8221;. Der genaue Wortlaut der Aufforderung: &#8220;Don&#8217;t take our word for it, Google &#8220;Pontiac&#8221; to find out!&#8221; Ein Video des Werbespots findet sich hier, sowie weitere Infos bei localzing. Offensichtlich versucht man das Vertrauen der Internetnutzer in Google für sich zu nutzen? Mehr dazu bei Seomoz. Dort findet sich auch ein interessanter Kommentar. Offenbar hat man bei Mazda gleich zugeschlagen und wirbt unter dem Begriff &#8220;Pontiac&#8221; bei Google. Ich denke aber mal das die Werbung schnell verschwindet, da diese sicherlich auch unter dem amerikanischen Markenrecht nicht erlaubt sein wird. [...] […] Anstatt die eigene Webseite zu promoten empfiehlt eine TV-Werbung von Pontiac einfach danach zu “googeln”. Der genaue Wortlaut der Aufforderung: “Don’t take our word for it, Google “Pontiac” to find out!” Ein Video des Werbespots findet sich hier, sowie weitere Infos bei localzing. Offensichtlich versucht man das Vertrauen der Internetnutzer in Google für sich zu nutzen? Mehr dazu bei Seomoz. Dort findet sich auch ein interessanter Kommentar. Offenbar hat man bei Mazda gleich zugeschlagen und wirbt unter dem Begriff “Pontiac” bei Google. Ich denke aber mal das die Werbung schnell verschwindet, da diese sicherlich auch unter dem amerikanischen Markenrecht nicht erlaubt sein wird. […]

]]> by: GM says “Google Pontiac” at Customer Experience Strategy http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-5 Fri, 20 Jan 2006 20:10:48 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-5 [...] From: Local Zing Inc. Specializes in local internet marketing helping companies turn visitors to their web sites into qualified leads [...] […] From: Local Zing Inc. Specializes in local internet marketing helping companies turn visitors to their web sites into qualified leads […]

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