The Wall Street Journal reports that auto-classified ads in newspapers plummeted 16% in December, yes folks a 16% drop in one month, sounds like a continued exodus. This is a trend that has been continuing for 7 straight quarters.

Auto Ads Veer Off Newspaper Pages, Head to Web

Dealers that have discovered advertising on the web are certainly not looking back:

In fact, forward thinking Lutz has even created a new position “internet manager” and their job is to reply to all internet enquiries within an hour. Kudos Mr Lutz, many Fortune 100 companies have not managed to do that in 24 hours.

From: Marketing Vox