According to Jupiter Research, 22% of all new car sales in the U.S. will be Internet-generated in 2004. Forrester reports that dealers currently spend as much as $700 monthly for Web site hosting and $10,000 per month for third party Internet leads for every franchise in the dealership, and that consumer use of third party Web sites to request a dealer price quote will increase from 27% in 2003 to 40% or more in 2005 (Trends 2005: Automotive Retail Technology, Forrester Research, November 2004).

Calling all dealers, LocalZing.com can help you cut down that $10k a month being sent to the lead middlemen, all they’re doing is advertising on google and yahoo :-)