The idea that “cheap, fast or good… Pick two” gets a kick in the pants from a company called 37signals.com. This small company has created four brilliant products that claim to do “less that competitors products”, and in the world of software that really is refreshing. It is by keeping things simple that this small company keeps getting so much attention. The four products they have out currently are great, but keep watching out for their new “CRM” product called Sunrise, which for me is probably one of the biggest gaps that needs filling in the marketplace here. A simple, easy to use, inexpensive CRM tool would be a godsend, and anyone who’s used Goldmine, or Act knows what i’m talking about.

The current products that 37signals puts out are:

• Basecamp - a collaborative project management tool, perfect for any service based businesses that have to collaborate with clients
• Backpack - an online informaiton organizer, perfect for planning an event, or business trip
• Writeboard - a collaborative writeing tool, great for working on proposals as a team, or even writeing a business plan with people who are out of town
• Ta Da List - as simple as a to-do list can possibly be, and free