What is Zooomr? Well, it is very much like Flickr, except Zooomr is very interested in “where” you take pictures, and provides tools for you to Geo tag your photos. So it’s sort of like a flickr+Googlemaps+frappr mashup. Ahh, ok, got it….. Oh except it allow for audio comments on its photo’s as well, so […]

Looks like google has finally unvieled some product/service specific searches that have spawned from “google base” (googles answer to craigslist).
The google real estate search can be seen here

and

The google auto search can be found here

hat tip

Shel Israel, co-author of naked conversations had this to say after giving a talk to the Seattle chamber of commerce:

What inspired me the most, a little to my surprise, were the folks at the Chamber of Commerce. These were folks, as Robert puts it, who were hungry to learn. I met a wedding planner […]

The SEO Book posts a thoughtful article on the topic on “Mixing Organic SEO and Pay Per Click Marketing“.
The one thing I really value about a PPC campaign is the measurability. As your paying for every click-through, you can tie some pretty hard numbers together that will describe the effectiveness of your ad on attracting […]

Paid search continues to provide excellent ROI for marketers, and a recent survey from ad:tech finds that 52% of marketers stated it was “great—outperforms other tactics”
Article on BtoB online
and
Article from MarketingVox

Google Local is making so many improvements so fast it makes my head spin, and I do this for a living. It was only late last year that Google Local came out of beta, and maps and local were merged (go to maps.google.com you end up at local.google.com and visa versa).
Well I’m lucky enough […]

It’s not surprising that more people do searches for “plastic surgeon” in California than any other region, but I must say, I was surprised at the volume of searches in Texas.

Monthly Search Volume Estimates December 2005 * for terms that include “plastic surgeon”

# of Searches
Keyword/Region

290,634
plastic surgeon

16,443
california (OC, newport beach, san diago, […]

The Wall Street Journal reports that auto-classified ads in newspapers plummeted 16% in December, yes folks a 16% drop in one month, sounds like a continued exodus. This is a trend that has been continuing for 7 straight quarters.
Auto Ads Veer Off Newspaper Pages, Head to Web
Dealers that have discovered advertising on the web […]

Pontiac is telling people to “google pontiac”, now if only local car dealerships can cash in they could be capturing leads and phone enquiries from this regional campaign.

Last night watching the Daily Show I was quite stunned to see a commercial from pontiac, in which the closing statement was
Don’t take our word for it, […]

Yahoo is teaming up with six apart, makers of typepad, to provide blog hosting aimed at businesses. 5 gigs of space and 200 gig of bandwidth is a pretty good deal for 12 bucks a month.
BetaNews | Yahoo to Offer Blogs to Businesses
The disadvantage of a hosted system like this for a business is […]

These are three sites that you must know about if you want to sell a product or service locally:

Craigslist.org - the 600LB gorilla of classified ads, you can list products and services for sale here, extremely high traffic
Upcoming.org - List upcoming events, seminars, happenings here for free, just purchased by Yahoo so traffic is sure […]

Positioning, as popularized by the excelent book, Positioning: The Battle for Your Mind by Reis and Trout has somewhat fallen out of favor in recent years. The whole concept that company can “own” a word in the prospects mind, like volvo “owns” safety, and BMW “owns” driving just falls flat when you look at […]

Very good article from searchenginewatch.com on the topic of local search marketing tactics.
Local Search Marketing Tactics

An excelent blog on the topic of local search engine marketing.
Local Search… Is Your Business Ready?