Comments for LocalZing - Local Internet Marketing http://localzing.com Generate Local Inquiries For Your Business Mon, 6 Oct 2008 15:44:56 +0000 http://wordpress.org/?v=2.0.2 Comment on GM says “google pontiac” by Coach Express Newsletter » Blog Archive » Web 2.0 - What does it mean for your business? http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-1872 Mon, 09 Oct 2006 03:52:51 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-1872 [...] Example Two: Pontiac advertising on TV, which ends with ‘don’t take our word for it. google pontiac’. The GM of Pontiac basically admits that people don’t trust mass-marketing anymore and that only the internet has enough integrity left. http://localzing.com/blog/local-advertising/gm-says-google-pontiac/ [...] […] Example Two: Pontiac advertising on TV, which ends with ‘don’t take our word for it. google pontiac’. The GM of Pontiac basically admits that people don’t trust mass-marketing anymore and that only the internet has enough integrity left. http://localzing.com/blog/local-advertising/gm-says-google-pontiac/ […]

]]> Comment on Locally Targeted Online Coupons by Shig http://localzing.com/blog/local-advertising/locally-targeted-online-coupons/#comment-1480 Sat, 19 Aug 2006 00:55:22 +0000 http://localzing.com/blog/local-advertising/locally-targeted-online-coupons/#comment-1480 This service looks amazing! This is certainly the first locally targeted couponing service I've seen other than Google. I signed up to be an affiliate ;-) This service looks amazing! This is certainly the first locally targeted couponing service I’ve seen other than Google. I signed up to be an affiliate ;-)

]]> Comment on Business tools for sharing and collaboration by Michael Sampson http://localzing.com/blog/small-business/business-tools-for-sharing-and-collaboration/#comment-1329 Thu, 10 Aug 2006 03:42:42 +0000 http://localzing.com/blog/small-business/business-tools-for-sharing-and-collaboration/#comment-1329 Hey Karl, thanks for covering our news from February. We are still in limited beta, but once we go beyond that, I'd love to get your feedback on Foldera, and hear how our service might be able to help you in your work. Kind regards, Michael Sampson Foldera, Inc. Hey Karl, thanks for covering our news from February. We are still in limited beta, but once we go beyond that, I’d love to get your feedback on Foldera, and hear how our service might be able to help you in your work.

Kind regards,
Michael Sampson
Foldera, Inc.

]]> Comment on Businesses Are Listening by jake challenor http://localzing.com/blog/business-blogging/businesses-are-listening/#comment-940 Tue, 18 Jul 2006 23:56:23 +0000 http://localzing.com/blog/business-blogging/businesses-are-listening/#comment-940 Great article. I edit a web based small business television channel and magazine in Australia - 'I'm Boss TV'. There are some great articles and TV segments on podcasting and marketing for small business. Feel free to take a look and send through any feedback. www.ImBoss.tv. And feel free to submit any articles for consideration across any of the categories. We're always looking for content and contributors from around the globe. - Jake Challenor Great article. I edit a web based small business television channel and magazine in Australia - ‘I’m Boss TV’.

There are some great articles and TV segments on podcasting and marketing for small business. Feel free to take a look and send through any feedback.

www.ImBoss.tv.

And feel free to submit any articles for consideration across any of the categories. We’re always looking for content and contributors from around the globe.

- Jake Challenor

]]> Comment on Texas more than twice as vain as New York by Charleston Internet Marketing http://localzing.com/blog/local-advertising/texas-more-than-twice-as-vain-as-new-york/#comment-608 Wed, 21 Jun 2006 14:48:47 +0000 http://localzing.com/blog/local-advertising/texas-more-than-twice-as-vain-as-new-york/#comment-608 I guess everything really is bigger in Texas (cue rimshot)! Texas has a ton of people - I'm more surprised by Georgia. But when looking at these lists, it's important to remember that Overture results are often tainted by webmasters who think that they know about marketing by running rank-checking software (webposition gold, anyone?) multiple times per day through Yahoo which inflates the numbers highly. For example, I ran a search (can't remember the exact phrase) for Internet Marketing consultants. Well, I'm not moving to Wisconsin, because apparently all the Internet Marketers moved up there. Or... there is just one really dumb one spamming Overture. I usually doublecheck in Wordtracker or keyword discovery - but of course all this is just for brainstorming anyway. I guess everything really is bigger in Texas (cue rimshot)!

Texas has a ton of people - I’m more surprised by Georgia. But when looking at these lists, it’s important to remember that Overture results are often tainted by webmasters who think that they know about marketing by running rank-checking software (webposition gold, anyone?) multiple times per day through Yahoo which inflates the numbers highly.

For example, I ran a search (can’t remember the exact phrase) for Internet Marketing consultants. Well, I’m not moving to Wisconsin, because apparently all the Internet Marketers moved up there. Or… there is just one really dumb one spamming Overture.

I usually doublecheck in Wordtracker or keyword discovery - but of course all this is just for brainstorming anyway.

]]> Comment on Business Networking That Doesn’t Suck by Michael Wagner http://localzing.com/blog/business-blogging/business-networking-that-doesnt-suck/#comment-369 Sat, 03 Jun 2006 17:11:18 +0000 http://localzing.com/blog/business-blogging/business-networking-that-doesnt-suck/#comment-369 This strikes me as a sound way to do online networking. I'm with you; "I hope that they can grow and still maintain the good vibe. Right now it’s a lot of Seattle folks, but the model is just waiting to get taken into other cities." The positive reinforcement aspect reminds me of the writing of Ken Blanchard, the One Minute Manager author who often talks about reinforcing the behaviour you want to see more of. And of course as you note, this is the rap on so many web sites. Found you and your work via a comment you left at Mack's Viral Garden. Thanks for enlarging the conversation! Keep creating, Mike This strikes me as a sound way to do online networking.

I’m with you; “I hope that they can grow and still maintain the good vibe. Right now it’s a lot of Seattle folks, but the model is just waiting to get taken into other cities.”

The positive reinforcement aspect reminds me of the writing of Ken Blanchard, the One Minute Manager author who often talks about reinforcing the behaviour you want to see more of. And of course as you note, this is the rap on so many web sites.

Found you and your work via a comment you left at Mack’s Viral Garden.

Thanks for enlarging the conversation!

Keep creating, Mike

]]> Comment on Front Page Of Google by Jason Brown http://localzing.com/blog/business-blogging/front-page-of-google/#comment-323 Mon, 29 May 2006 16:39:07 +0000 http://localzing.com/blog/business-blogging/front-page-of-google/#comment-323 I agree with all your above points. I myself have done some test and find myself in first page Google, Yahoo, and MSN results for certain 'local' key phrases while using a blog format and original content. Too many people try to focus on too large or broad a key phrase and miss out on the boat of opportunities they could be getting if they would have focuses on a smaller targetted key phrase like a 'local' term. I have posted what I think is a nice guide to getting into the local search results at my website at marketingop.us I agree with all your above points. I myself have done some test and find myself in first page Google, Yahoo, and MSN results for certain ‘local’ key phrases while using a blog format and original content.

Too many people try to focus on too large or broad a key phrase and miss out on the boat of opportunities they could be getting if they would have focuses on a smaller targetted key phrase like a ‘local’ term.

I have posted what I think is a nice guide to getting into the local search results at my website at marketingop.us

]]> Comment on Read One of the Years Best Entrepreneur Books for Free by Aaron Potts http://localzing.com/blog/small-business/read-one-of-the-years-best-entrepreneur-books-for-free/#comment-39 Sat, 13 May 2006 17:30:00 +0000 http://localzing.com/blog/small-business/read-one-of-the-years-best-entrepreneur-books-for-free/#comment-39 I've just read a bit of this book, but it sounds good so far. I used to be of the "just work hard and you'll succeed" camp, but I have found that it takes a lot more than just hard work to actually attain goals. I read 'Think and Grow Rich' and it literally changed my life, so I have been more open to book learning since then. Thanks for the tip! I’ve just read a bit of this book, but it sounds good so far. I used to be of the “just work hard and you’ll succeed” camp, but I have found that it takes a lot more than just hard work to actually attain goals. I read ‘Think and Grow Rich’ and it literally changed my life, so I have been more open to book learning since then. Thanks for the tip!

]]> Comment on Any Business Blogging *is* Micromarketing by Aaron Potts http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-38 Sat, 13 May 2006 17:24:28 +0000 http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-38 To hear someone with that level of success reinforce the need for good old fashioned relationship building gives these concepts even more credibility. Good stuff, and I love what he said about only being "as good as your last suit"! To hear someone with that level of success reinforce the need for good old fashioned relationship building gives these concepts even more credibility. Good stuff, and I love what he said about only being “as good as your last suit”!

]]> Comment on Any Business Blogging *is* Micromarketing by Administrator http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-37 Sat, 13 May 2006 15:52:57 +0000 http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-37 I think your point about giving customers insight into the company is right on, I like to call it "opening the kimono a little". I think it's one of the things that contributed to the success of the blog by the tailor on Savile Row <a href="http://englishcut.com" rel="nofollow">http://englishcut.com</a> I think your point about giving customers insight into the company is right on, I like to call it “opening the kimono a little”. I think it’s one of the things that contributed to the success of the blog by the tailor on Savile Row http://englishcut.com

]]> Comment on Google Real Estate and Google Auto by Administrator http://localzing.com/blog/local-advertising/google-real-estate-and-google-auto/#comment-36 Sat, 13 May 2006 15:49:23 +0000 http://localzing.com/blog/local-advertising/google-real-estate-and-google-auto/#comment-36 Totally agree, google trends is very interesting. I wish it gave a hint at actual numbers though, is it a million, or 10 million etc. <a href="http://www.micropersuasion.com/2006/05/25_things_i_lea.html" rel="nofollow">Steve Rubel at Micropersuasion did a fun little post about Google Trends</a> Totally agree, google trends is very interesting. I wish it gave a hint at actual numbers though, is it a million, or 10 million etc.

Steve Rubel at Micropersuasion did a fun little post about Google Trends

]]> Comment on Any Business Blogging *is* Micromarketing by Aaron Potts http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-35 Sat, 13 May 2006 15:41:51 +0000 http://localzing.com/blog/business-blogging/any-business-blogging-is-micromarketing/#comment-35 Despite the phrase "micromarketing", I think that blogging is actually going to become more powerful than other forms of marketing, and cheaper, too! As you said, it's conversational, and people love to talk about things - good, bad, and indifferent. I think blogging gives customers an insight into a product or service provider before they actually pay that person, and that is just smart marketing. It has been proven time and time again that people buy from people that they know, like, and trust, and blogging is an excellent way to build customer relationships! Despite the phrase “micromarketing”, I think that blogging is actually going to become more powerful than other forms of marketing, and cheaper, too! As you said, it’s conversational, and people love to talk about things - good, bad, and indifferent.

I think blogging gives customers an insight into a product or service provider before they actually pay that person, and that is just smart marketing. It has been proven time and time again that people buy from people that they know, like, and trust, and blogging is an excellent way to build customer relationships!

]]> Comment on Google Real Estate and Google Auto by Aaron Potts http://localzing.com/blog/local-advertising/google-real-estate-and-google-auto/#comment-34 Sat, 13 May 2006 15:37:39 +0000 http://localzing.com/blog/local-advertising/google-real-estate-and-google-auto/#comment-34 Here is another: http://www.google.com/trends It doesn't get nearly as "local" as some of their other services, but it does give an eye-opening look at what and where consumers are looking for. Here is another: http://www.google.com/trends

It doesn’t get nearly as “local” as some of their other services, but it does give an eye-opening look at what and where consumers are looking for.

]]> Comment on GM says “google pontiac” by 9clues » Blog Archive » Veja o nosso anúncio e ganhe um desconto http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-20 Mon, 20 Feb 2006 15:59:05 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-20 [...] Apoiado na imagem de fazer os comerciais mais provocativos do SuperBowl, o GoDaddy.com oferece a quem ver os comerciais no seu site 10% de desconto nos seus serviços. Cada vez mais os sites servem como uma sequência da exibição dos comerciais na TV. No mês passado, a Pontiac pedia aos telespectadores que fizessem uma busca no Google para ver o que se fala da marca na internet. Corajoso e genial. Como cada vez mais as pessoas acessam a internet enquanto assistem TV, faz sentido esperar uma reação imediata na busca pelos produtos e marcas exibidos nos comerciais. Que tal monitorar os comerciais feitos pelos concorrentes e comprar as palavras-chaves relacionadas ao anúncio nos sites de busca? [...] […] Apoiado na imagem de fazer os comerciais mais provocativos do SuperBowl, o GoDaddy.com oferece a quem ver os comerciais no seu site 10% de desconto nos seus serviços. Cada vez mais os sites servem como uma sequência da exibição dos comerciais na TV. No mês passado, a Pontiac pedia aos telespectadores que fizessem uma busca no Google para ver o que se fala da marca na internet. Corajoso e genial. Como cada vez mais as pessoas acessam a internet enquanto assistem TV, faz sentido esperar uma reação imediata na busca pelos produtos e marcas exibidos nos comerciais. Que tal monitorar os comerciais feitos pelos concorrentes e comprar as palavras-chaves relacionadas ao anúncio nos sites de busca? […]

]]> Comment on GM says “google pontiac” by ?? Google ?? ????????? ??????????? ??? General Motors ??? ??? ????????? » ?? ?log ??? ??? ??????? ?????????? http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-19 Mon, 30 Jan 2006 13:08:17 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-19 [...] ????? ?????????????? ??? ??? ???????????? ???? ????????????????? screenshot ??? ??? ????????? ??? ??? ???? Pontiac ??? Google ?? ??? ??????????? ?? ???? : &#8220;Don&#8217;t take our word for it, Google &#8216;Pontiac&#8217; to find out!&#8221; [...] […] ????? ?????????????? ??? ??? ???????????? ???? ????????????????? screenshot ??? ??? ????????? ??? ??? ???? Pontiac ??? Google ?? ??? ??????????? ?? ???? : “Don’t take our word for it, Google ‘Pontiac’ to find out!” […]

]]> Comment on GM says “google pontiac” by Bernet Weblog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-18 Sat, 28 Jan 2006 15:39:11 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-18 <strong>Pontiac lehnt sich an Google an - Markenpower</strong> Heute bei Jürg Stuker gesehen: Pontiac schaltet doch tatsächlich Werbespots, die starke Werbung für Google machen. Und erhofft sich damit einen positiven Effekt aufs eigene Image. Der Kernsatz am Schluss des Spots, zum Screenshot links: «Glauben Si... Pontiac lehnt sich an Google an - Markenpower

Heute bei Jürg Stuker gesehen: Pontiac schaltet doch tatsächlich Werbespots, die starke Werbung für Google machen. Und erhofft sich damit einen positiven Effekt aufs eigene Image. Der Kernsatz am Schluss des Spots, zum Screenshot links: «Glauben Si…

]]> Comment on GM says “google pontiac” by GIlroyauto blog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-17 Fri, 27 Jan 2006 09:00:37 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-17 <strong>Pontiac googled…</strong> "Don’t take our word for it, google pontiac and discover for yourself" GM! GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said... Pontiac googled…

“Don’t take our word for it, google pontiac and discover for yourself” GM!

GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said…

]]> Comment on GM says “google pontiac” by Buygmdirect's Blog http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-16 Fri, 27 Jan 2006 08:50:13 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-16 <strong>"Google Pontiac", GM’s latest TV ad</strong> "Don’t take our word for it, google pontiac and discover for yourself" GM! GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said... “Google Pontiac”, GM’s latest TV ad

“Don’t take our word for it, google pontiac and discover for yourself” GM!

GM seems to think that associating with such a trusted and generally unbiased brand that some of that might rub off on GM/Pontiac. GM’s head of sales and marketing said…

]]> Comment on GM says “google pontiac” by Adland http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-15 Thu, 26 Jan 2006 21:09:19 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-15 <strong>Google Pontiac and get a lot of blogs banter.</strong> An interesting shift is going on at the end of commercials - Pontiac is asking people to \ Google Pontiac and get a lot of blogs banter.

An interesting shift is going on at the end of commercials - Pontiac is asking people to \

]]> Comment on GM says “google pontiac” by wildly appropriate http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-14 Thu, 26 Jan 2006 19:46:43 +0000 http://localzing.com/blog/local-advertising/gm-says-google-pontiac/#comment-14 ...I just read Max Kalehof's Op-Ed on the new "Google Pontiac" TV campaign (subscribers only) and am trying not to get too jazzed too soon but wow - a television spot with footage of the google.com homepage and the tagline "Don't Take Our Word For It - Google Pontiac And Discover For Yourself" ... it's brilliant! And as Kalehof points out, it's also a huge validation moment for customer generated media (CGM)... …I just read Max Kalehof’s Op-Ed on the new “Google Pontiac” TV campaign (subscribers only) and am trying not to get too jazzed too soon but wow - a television spot with footage of the google.com homepage and the tagline “Don’t Take Our Word For It - Google Pontiac And Discover For Yourself” … it’s brilliant! And as Kalehof points out, it’s also a huge validation moment for customer generated media (CGM)…

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